CREATIVE DIRECTION

LOEWE: Heritage Evolution & Editorial Narrative

A visual study exploring the duality of Loewe, bridging its Spanish leather heritage with a bold, animated Gen Z aesthetic. The direction centers on a sleek Vogue editorial concept that translates high-fashion brand codes into a relatable, domestic summer narrative through strategic styling and precise image curation.

CANVAS: The New Mali x Loewe

A multi-media campaign and zine conceptualizing a partnership between Loewe and the cultural "Joy of Freedom" in post-independence Mali. The direction bridges heritage and urbanization through a curated mix of photography, AI-generated assets, and collage to visualize the "freedom to express" within a luxury brand framework.